Promotional Materials

Spread the word about the show to your customers—Exhibitor marketing tools help you promote the show & your products and services!!! Take advantage of exhibitor promotional materials to promote the show to your customers and prospects. Post a boat show logo or banner to your website, send a direct mail piece to your customers, send an email with a customized coupon code to your clients, refer a new company to the show and receive cash, send out exhibitor guest tickets and discover new ways to advertise. It's easy and helps drive traffic to the show—and to your exhibit!

NEW Exhibitor Marketing Rewards Program
Earn recognition for your marketing efforts & save money on space for next year!!!!

The new Progressive^® Insurance Strictly Sail Miami Exhibitor Marketing Rewards program was created to recognize exhibitors who actively and aggressively promote the Progressive Insurance Strictly Sail Miami Show and their participation in the show. The rewards are designed to save exhibiting companies money and enable participating exhibitors to reward top employees for going above and beyond. All exhibitors must be registered and paid in full by show start to participate. Contest begins Thursday, January 6, 2012. All entry forms and supporting materials and documentation must be submitted by Feb 16, 2012.

Referral Program - Refer a new company to the show and receive cash.  Click Here for the Referral Form.

E-mail Campaign - We have created a fantastic email campaign to promote the show. Opt in here. You may send any of these e-mails to your customers using one of these two options:

• Send us your e-mail list. This is the preferred method because it avoids duplication. Your e-mail lists will not be used for any other purposes. For more details contact Kevin Murphy at 401-293-5207

• You send out the e-mail. We have created easy-to-follow guidelines for you to send any of the show e-mails to your customers. For the HTML, e-mail Alissa Calomino.

Advertise In the NEW Official Show Guide for the 2011 Strictly Sail Miami Boat Show

Elevate your brand in the NEW Official Show Guide for the 2011 Progressive Insurance Strictly Sail Miami Boat Show. Not only will our new Show Guide have an improved look and feel, but we can offer the marine and outdoor industries a better way to reach potential customers with a much more relevant, targeted publication. TRMG representatives will be working with NMMA to offer new and improved advertising opportunities in NMMA Show Guides. In addition to more traditional advertising opportunities, TRMG will offer new opportunities for exposure within the editorial content of each Show Guide. Click here for an example of how your company could be represented.

Interested advertisers are encouraged to contact Alisdair Martin, CEO of TRMG LLP at 847.441.4122 or alisdair@trmgllp.com.  Click here for advertising rates.

We Want Your Product Info! Free Promotional Opportunities for the 2012 Show  

Promoting your product through the Show is a great way to gain free exposure and generate awareness to visitors of the 2012 show!

Product Promotion Notice

NMMA Advantage: Inventory Showcase/Lead Generator

Exclusive opportunity for NMMA boat and sport show exhibitors

The NMMA Advantage allows you to post your show inventory online; attendees and prospects can shop your product before they visit the show and schedule appointments with you onsite — giving you a chance to generate leads before, during and after the show.

• Pre- and post-show selling—Reach out to qualified prospects year-round
• Post inventory 60–90 days prior to show opening; it remains active until 90 days before the opening of next year’s show (2012)—It’s up to 9 months of FREE online advertising for your brands and your dealership

Post inventory as early as possible: the earlier inventory is posted, the more frequently it is shopped, resulting in more exposure for your product and your dealership.

Time invested uploading inventory can pay BIG dividends year round.

• Boosts your show traffic—interested buyers know to seek out your exhibit at the show
• Improved inventory planning: Site shopping patterns give you a snapshot of the market—
• See which boats and RVs drew the most interest; tailor your show inventory to meet market demands
• No additional cost to participate.
• Uploading your show inventory is simple; step-by-step instructions and training video make it easy to participate.
• Added Web presence/Web shopping experience—Increases familiarity with your brand and your business

This program lets you offer Exhibitor Guest Tickets (EGT) to potential buyers who have shopped your products on our website—to claim tickets, prospects must visit your dealership

• Drives traffic to your showroom
• Creates a relationship with highly-qualified consumers
• Delivers one-on-one sales opportunities
• Gives you opportunity to make your pitch on your home turf, away from the competition
• Generates "hot" leads/ builds prospect database
• Cost-effective—Pay only for tickets redeemed at show box office
• "Permission" selling—Prospects choose to visit you and to opt in to the sales experience 
• Any contracted dealer deemed "current" is eligible to participate

Questions?  Contact advantage@nmma.org or your show team.

Easy to follow instructions detail step-by-step how to add your inventory. You can also watch the training video.